Influence and advocacy

Learn to advocate and build alliances so you can meet your organization’s objectives.
Course description

Workplace politics exist in every leader’s world. How health care leaders navigate regular interactions with stakeholders — while maintaining autonomy, integrity and sanity — can either help or hinder their objectives.

This Physician Leadership Institute course will teach you how to become more influential at work, build alliances and achieve consensus to meet your objectives. It will also teach you to become a spokesperson using recognized communication, advocacy and media skills.

Expect to learn how to:

  • better understand your workplace from political, social and economic perspectives;
  • influence your stakeholders by better understanding how matrices and networks work;
  • determine how health care decisions are made and how to influence them at the local, provincial and federal levels;
  • navigate workplace politics;
  • create a strategic advocacy approach;
  • develop persuasive messages on key issues; and
  • skillfully work with the media.

Who is this for?

  • Physicians looking to increase their level of influence at work
  • Physicians looking to become better spokespeople for their organization


March 25-26, 2021

2 days
10:00 am–4:30 pm ET each day

Faculty Team
Academic Degree
Academic Degree

Please note: you must have a account to register and access our CMA Joule learning portal. Create one here (membership not required).


This course can be tailored and delivered in-house* to physicians and/or interdisciplinary teams in your organization, at your meeting or at your conference.

*Due to the ongoing COVID-19 pandemic, courses will be delivered virtually until further notice.